Ellie McCandless

Head of Product MarketingDitto

Ellie is a product marketer who writes for Ditto about how to bring systemization, automation, and AI best practices to product copy workflows.

10 years of experience in product marketing. Bachelor of Science in Marketing, Butler University. Previously: Product Marketing Lead at Gravity Sketch, Senior Product Marketing Manager at Pendo, Product Marketing Partner at Innovatemap.

About Ellie

Ellie is the founding marketer at Ditto, where she specializes in translating what Ditto is building into how it can transform product copy workflows. This is her third time building marketing functions from the ground up, which gives her a unique perspective in connecting product outcomes to the right audience, at the right time.

Ellie writes about workflow best practices, the latest product improvements, and how real-world product teams are evolving their product copy practices with Ditto.

Articles by Ellie

How to automate copy prep for development handoff, with the Ditto MCP
How to automate copy prep for development handoff, with the Ditto MCP
See how the Ditto MCP matches your Figma copy to existing string keys and generates keys for the rest, so engineers don’t have to search the codebase.
Ellie McCandless
October 21, 2026
Product
Five platforms, six months: How GetWyz built a copy system for a regulated mortgage product
Five platforms, six months: How GetWyz built a copy system for a regulated mortgage product
See how GetWyz hit a six-month deadline on a regulated product by making copy a once-a-week CLI pull for engineering instead of a manual handoff.
Ellie McCandless
October 19, 2026
Case Study
How to connect a Figma file to Ditto instantly, with the Ditto MCP
How to connect a Figma file to Ditto instantly, with the Ditto MCP
Use the Ditto MCP to scan your Figma file and build an organized, connected Ditto project in minutes, without adding each text layer by hand.
Ellie McCandless
October 16, 2026
Product
Feature
How Collibra caught and fixed 100+ live copy errors with the Ditto MCP
How Collibra caught and fixed 100+ live copy errors with the Ditto MCP
Collibra's two-person UX writing team used the Ditto MCP to audit 2,700 UI strings against their style guide in a single day — catching 130 issues and shipping 12+ fixes so far.
Ellie McCandless
September 28, 2026
Case Study
Style Guide Analytics: Now Tracking Human and Agent Usage
Style Guide Analytics: Now Tracking Human and Agent Usage
Ditto Style Guide Analytics now tracks agent usage alongside human usage, down to the individual rule — so you can see exactly which guidance is working, who's using it, and where it needs work.
Ellie McCandless
September 22, 2026
Product
How to build copy guidance into your design system, with Ditto Specs
How to build copy guidance into your design system, with Ditto Specs
Build product copy standards into your existing design system, right in code, with Ditto Specs.
Ellie McCandless
August 26, 2026
Product
Set up your AI toolkit in minutes with Ditto's Agent Package
Set up your AI toolkit in minutes with Ditto's Agent Package
The Ditto Agent Package is a single plugin that bundles Ditto's entire agent integration into one simple install.
Ellie McCandless
August 18, 2026
Product
Everything you can do with the Ditto MCP
Everything you can do with the Ditto MCP
We've made almost everything you can do as a user in Ditto accessible through the MCP. Here's what that looks like in practice.
Ellie McCandless
August 12, 2026
Product
The Ditto MCP, expanded: Do more alongside Ditto in your agent workflows
The Ditto MCP, expanded: Do more alongside Ditto in your agent workflows
Ditto's MCP has gotten more powerful: agents can write from the system, and also refine the system itself, within your AI workflow.
Ellie McCandless
August 12, 2026
Product
Ditto's new automated workspace setup: one prompt, a system built and ready to use
Ditto's new automated workspace setup: one prompt, a system built and ready to use
Ditto's onboarding automates setup, with a single agent setup prompt. Build a content system and connect it to your AI tools, in minutes.
Ellie McCandless
August 4, 2026
Product
Introducing Style Guide Analytics and Feedback on AI Suggestions
Introducing Style Guide Analytics and Feedback on AI Suggestions
Get real-time analytics on how your content system is being used, how it’s performing, and give feedback to the output it generates.
Ellie McCandless
July 6, 2026
Product
Now in beta: Automate your content system setup, from what’s live in your production codebase.
Now in beta: Automate your content system setup, from what’s live in your production codebase.
Set up your team's content system in 5 minutes or less: Scan your live codebase, and pull strings and standards into Ditto.
Ellie McCandless
June 26, 2026
Product
Introducing Ditto Specs: Integrate your style guide directly into your design system in code
Introducing Ditto Specs: Integrate your style guide directly into your design system in code
Join the private beta of Ditto Specs: embedded .ditto.md files that live in your codebase alongside your components.
Ellie McCandless
June 25, 2026
Product
Introducing: AI Style Guides, customized to locale
Introducing: AI Style Guides, customized to locale
Get all the details, plus a video demo, of Ditto's new AI-enforced style guides, customized to any locale you translate for.
Ellie McCandless
May 28, 2026
Product
Introducing: Magic Translate
Introducing: Magic Translate
Get all the details, plus a demo video, of Ditto's new AI translation capabilities.
Ellie McCandless
May 28, 2026
Product
Everything we’ve built to bring translation management workflows into Ditto (Feature Overview)
Everything we’ve built to bring translation management workflows into Ditto (Feature Overview)
Everything we've built to bring localization tools to your content system. Build a single source of truth for ALL copy.
Ellie McCandless
May 26, 2026
Product
Introducing simplified, AI-first localization in Ditto
Introducing simplified, AI-first localization in Ditto
Dedicated localization support, in Ditto. Built for systems thinking, and for the way teams actually work now.
Ellie McCandless
May 26, 2026
Product
What is Ditto's Context Hierarchy for AI Generation?
What is Ditto's Context Hierarchy for AI Generation?
Learn more about the context that goes into every AI output within Ditto (and how to build it yourself).
Ellie McCandless
May 18, 2026
Product
Ditto product updates: April 2026
Ditto product updates: April 2026
Check out what's new this month: GitHub review bot, Ditto MCP, and more. Plus, an exciting announcement for localization workflows...
Ellie McCandless
May 6, 2026
Product
AI & Agents 101: Your Terminology Guide
AI & Agents 101: Your Terminology Guide
Your no-nonsense guide to the key terminology used in AI workflows and Agent tooling.
Ellie McCandless
April 7, 2026
Editorial
How to Get Started: Ditto in your AI tools
How to Get Started: Ditto in your AI tools
How do you maintain quality at the speed teams want to move? It's not by slowing down. It's getting your content system into the workflow.
Ellie McCandless
March 25, 2026
Editorial
AI and Agents 101: The Basics for Content Designers
AI and Agents 101: The Basics for Content Designers
Your no-nonsense explanation of agentic tooling, how they're changing the way your team works, and where you fit.
Ellie McCandless
March 24, 2026
Editorial
Introducing Ditto's Public Roadmap
Introducing Ditto's Public Roadmap
We're building in public, and we want you to be the first to know about our upcoming AI feature releases.
Ellie McCandless
March 24, 2026
Feature
Product
Now in Beta: Magic Draft, your built-in writing partner — right inside Figma
Now in Beta: Magic Draft, your built-in writing partner — right inside Figma
The only generative AI built to write product copy with context, in context – now in public beta for all Ditto workspaces.
Ellie McCandless
March 5, 2026
Product
Ditto’s 2025 Year in Review
Ditto’s 2025 Year in Review
Get a quick recap of all the big product releases and updates from 2025, and a sneak preview of what’s coming next year.
Ellie McCandless
December 18, 2025
Product
Ditto 2.0: The “Why” Behind the Rebrand
Ditto 2.0: The “Why” Behind the Rebrand
Take a peek behind the curtain to get the story behind Ditto's recent rebrand.
Ellie McCandless
November 13, 2025
Feature
How to build your AI content system in Ditto
How to build your AI content system in Ditto
Your step-by-step guide to building your own AI content system, with Ditto's new AI-enforced style guide features.
Ellie McCandless
August 28, 2025
Product
New features of new Ditto
New features of new Ditto
Get the specifics on Ditto 2.0: New features, new workflows, new possibilities.
Ellie McCandless
August 26, 2025
Product
Want better retention? Start with copy.
Want better retention? Start with copy.
Looking to influence your product retention numbers? Look no further than your product copy.
Ellie McCandless
July 28, 2025
Editorial
June Product Spotlight: New Improvements and Enhancements
June Product Spotlight: New Improvements and Enhancements
Check out what's recently been released into your Ditto workspace.
Ellie McCandless
June 30, 2025
Product
The best product text involves more opinions, not less.
The best product text involves more opinions, not less.
Stakeholder opinions aren't the problem; broken processes are the problem. Learn how to build a collaborative process that works.
Ellie McCandless
June 18, 2025
Editorial