A system to power product copy, everywhere you build.
Turn your standards, approved language, and product content into a shared system — then use it in Figma, code, localization, and AI tools.
Get a Demo →Better copy, everywhere
your choice
Bring structure to your product copy.
Ditto houses every copy decision you care about – strings, standards, edits, approvals, and edge cases – in one integrated source of truth.

Your style guides
Build one data-rich, integrated style guide for all copy generation: Rules, context, and metadata, alongside performance and usage analytics.

Your strings
Centralize your existing strings into a reusable library of approved copy, translations, copy variables, plurals, and more.
Build your system, right from your product’s codebase.
Get to a working content system in minutes, with Ditto’s automatic system setup. Ditto scans your codebase, identifies all user-facing strings, and sets up your content system for you — based on what’s already in production.
Bring your system to every surface.
Ditto in your agentic tools

Integrate alongside UI components, right in code
Integrate copy standards with design system components, right in code
Get a demo →
Bring strings and standards to your agentic workflows
Bring copy standards and reusable strings to generative AI output
Get a demo →Ditto in your code base

GitHub Review Bot
Ditto's PR Review Bot checks every pull request against your style guide — so no text ships without a content review.

API / CLI
Pull finalized copy right into your codebase, in seconds. No more copy-pasting, just shipping and iterating.
Ditto in your design tools

Figma Plugin
Sync copy right from design files to build and centralize all of your product copy — then automatically sync any edits right back into the designs.

Ditto Magic
Ditto makes consistent copy, right inside your designs. Create and edit strings in a connected style guide to write once for every screen in your product.
The system improves as you use it
Iterate and refine your system in Ditto, as your team uses it. Performance metrics and usage analytics tell you how the system is working, and real-time suggestions from Ditto improve your style guides and libraries over time.
Your content system,
with localization built-in.
Localize your product copy as you build. Add a Ditto Variant for each locale, translate in seconds with AI, and ship to code with streamlined developer integrations.
Learn more about localizing with Ditto →
Better copy starts with one source of truth.
You’ve brought systems to design and development – close the loop with a system that scales better copy, too.
Centralize
your strings and standards
Integrate
your system into the tools you’re building in
Govern
every copy output to maintain quality while you maintain speed.
Iterate and refine
the system as you use it, with analytics and recommendations