Ditto Blog

Style Guide Analytics: Now Tracking Human and Agent Usage
September 22, 2026
Style Guide Analytics: Now Tracking Human and Agent Usage
Ditto Style Guide Analytics now tracks agent usage alongside human usage, down to the individual rule — so you can see exactly which guidance is working, who's using it, and where it needs work.
Product
Ellie McCandless

Latest

All Posts
How AI-mature is your content design practice?
How AI-mature is your content design practice?
Ditto joined Tempo for a webinar to map out where content design practices stand on AI adoption.
Jessica Ouyang
September 24, 2026
Editorial
Jolena Ma on building content systems, staying curious, and leading with clarity
Jolena Ma on building content systems, staying curious, and leading with clarity
Jo joins Lead with Tempo's Day by Day podcast to talk content systems and what AI is changing for content designers.
Karolina Zaremba
September 10, 2026
Editorial
Global expansion, simplified: How Benetics manages product copy across five languages
Global expansion, simplified: How Benetics manages product copy across five languages
Read how the Benetics Engineering team built a localization process to ship in 5+ languages.
Jolena Ma
August 19, 2026
Case Study
Set up your AI toolkit in minutes with Ditto's Agent Package
Set up your AI toolkit in minutes with Ditto's Agent Package
The Ditto Agent Package is a single plugin that bundles Ditto's entire agent integration into one simple install.
Ellie McCandless
August 18, 2026
Product
Everything you can do with the Ditto MCP
Everything you can do with the Ditto MCP
We've made almost everything you can do as a user in Ditto accessible through the MCP. Here's what that looks like in practice.
Ellie McCandless
August 12, 2026
Product
The Ditto MCP, expanded: Do more alongside Ditto in your agent workflows
The Ditto MCP, expanded: Do more alongside Ditto in your agent workflows
Ditto's MCP has gotten more powerful: agents can write from the system, and also refine the system itself, within your AI workflow.
Ellie McCandless
August 12, 2026
Product
Introducing Style Guide Analytics and Feedback on AI Suggestions
Introducing Style Guide Analytics and Feedback on AI Suggestions
Get real-time analytics on how your content system is being used, how it’s performing, and give feedback to the output it generates.
Ellie McCandless
July 6, 2026
Product
How to build content systems for AI product workflows (Video!)
How to build content systems for AI product workflows (Video!)
Watch Ditto cofounders Jess and Jo show how to build and manage an AI content system in Ditto.
Ditto's Founders
July 1, 2026
Editorial
Now in beta: Automate your content system setup, from what’s live in your production codebase.
Now in beta: Automate your content system setup, from what’s live in your production codebase.
Set up your team's content system in 5 minutes or less: Scan your live codebase, and pull strings and standards into Ditto.
Ellie McCandless
June 26, 2026
Product
Introducing Ditto Specs: Integrate your style guide directly into your design system in code
Introducing Ditto Specs: Integrate your style guide directly into your design system in code
Join the private beta of Ditto Specs: embedded .ditto.md files that live in your codebase alongside your components.
Ellie McCandless
June 25, 2026
Product
Using a content designer’s strengths to lead retrospectives and improvements
Using a content designer’s strengths to lead retrospectives and improvements
Thomas Chan, Head of Copy & Translations, covers how content designers should leverage their unique skills in a product workflow.
Thomas Chan
June 11, 2026
Feature
Introducing: AI Style Guides, customized to locale
Introducing: AI Style Guides, customized to locale
Get all the details, plus a video demo, of Ditto's new AI-enforced style guides, customized to any locale you translate for.
Ellie McCandless
May 28, 2026
Product
Introducing: Magic Translate
Introducing: Magic Translate
Get all the details, plus a demo video, of Ditto's new AI translation capabilities.
Ellie McCandless
May 28, 2026
Product
Everything we’ve built to bring translation management workflows into Ditto (Feature Overview)
Everything we’ve built to bring translation management workflows into Ditto (Feature Overview)
Everything we've built to bring localization tools to your content system. Build a single source of truth for ALL copy.
Ellie McCandless
May 26, 2026
Product
Introducing simplified, AI-first localization in Ditto
Introducing simplified, AI-first localization in Ditto
Dedicated localization support, in Ditto. Built for systems thinking, and for the way teams actually work now.
Ellie McCandless
May 26, 2026
Product
What is Ditto's Context Hierarchy for AI Generation?
What is Ditto's Context Hierarchy for AI Generation?
Learn more about the context that goes into every AI output within Ditto (and how to build it yourself).
Ellie McCandless
May 18, 2026
Product
Ditto product updates: April 2026
Ditto product updates: April 2026
Check out what's new this month: GitHub review bot, Ditto MCP, and more. Plus, an exciting announcement for localization workflows...
Ellie McCandless
May 6, 2026
Product
From Four Months to Four Hours: How Convatec Built a Content System to Manage Complex Reviews
From Four Months to Four Hours: How Convatec Built a Content System to Manage Complex Reviews
Convatec, a global medical products company, built a cross-functional review workflow to shorten copy workflows from months to hours.
Jolena Ma
April 21, 2026
Case Study
Now in Beta: Your style guide should review every pull request
Now in Beta: Your style guide should review every pull request
Ditto's PR Review Bot checks every pull request against your style guide — so no text ships without a content review.
Jessica Ouyang
April 15, 2026
Product
From writing words to designing systems: The future role of the content designer
From writing words to designing systems: The future role of the content designer
Chrisi Webster, Sr. Content Designer at Checkout.com, shares how her role has shifted in the past year, and how you can shift, too.
Chrisi Webster
April 10, 2026
Editorial
Feature
How to prioritize content governance, when AI has made everyone a creator
How to prioritize content governance, when AI has made everyone a creator
In AI-first workflows, copy is in every PR, every prototype, every new UI. And this has created a new type of work for content designers.
Ditto's Founders
April 9, 2026
Editorial
AI & Agents 101: Your Terminology Guide
AI & Agents 101: Your Terminology Guide
Your no-nonsense guide to the key terminology used in AI workflows and Agent tooling.
Ellie McCandless
April 7, 2026
Editorial
How to build a style guide that works for for humans AND agents
How to build a style guide that works for for humans AND agents
Your style guide has always been infrastructure: part of the system that scales consistency and voice. Now it has a second audience.
Quinn Keast
March 27, 2026
Product
Editorial
How to Get Started: Ditto in your AI tools
How to Get Started: Ditto in your AI tools
How do you maintain quality at the speed teams want to move? It's not by slowing down. It's getting your content system into the workflow.
Ellie McCandless
March 25, 2026
Editorial
AI and Agents 101: The Basics for Content Designers
AI and Agents 101: The Basics for Content Designers
Your no-nonsense explanation of agentic tooling, how they're changing the way your team works, and where you fit.
Ellie McCandless
March 24, 2026
Editorial
Introducing Ditto's Public Roadmap
Introducing Ditto's Public Roadmap
We're building in public, and we want you to be the first to know about our upcoming AI feature releases.
Ellie McCandless
March 24, 2026
Feature
Product
Ditto for Agents: Building for product workflows of the future
Ditto for Agents: Building for product workflows of the future
The rest of the team has moved closer to the code in the new world of AI workflows. So we've built the same capability for product copy.
Ditto's Founders
March 23, 2026
Product
Why content governance matters long before you adopt AI
Why content governance matters long before you adopt AI
AI exposes content problems instead of fixing them, so we need to learn how to expose content problems before they scale.
Content Design Hub
March 10, 2026
Editorial
Now in Beta: Magic Draft, your built-in writing partner — right inside Figma
Now in Beta: Magic Draft, your built-in writing partner — right inside Figma
The only generative AI built to write product copy with context, in context – now in public beta for all Ditto workspaces.
Ellie McCandless
March 5, 2026
Product
What it really means to treat content as infrastructure
What it really means to treat content as infrastructure
Learn what it means to treat content as data (not just words on a screen).
Ditto Stories
February 18, 2026
Editorial
The throughline in UX: Themes we're hearing from UX leaders in 2026
The throughline in UX: Themes we're hearing from UX leaders in 2026
Our takeaways from Throughline 2026, a two-day UX conference focused on a simple theme: More hope. Less hype.
Ditto Stories
February 4, 2026
Editorial
No more handoffs: Moving toward collaborative content design
No more handoffs: Moving toward collaborative content design
When product teams waterfall their work, everyone faces critical risks. Here's how to turn the tide to collaborate in a parallel workflow.
Rahsheeda Ali
January 29, 2026
Editorial
Ditto raises $12.2M Series A led by Craft Ventures
Ditto raises $12.2M Series A led by Craft Ventures
We’ve raised $12.2M in Series A funding, led by Craft Ventures and existing investors such as Y Combinator.
Ditto's Founders
January 20, 2026
Editorial
Ditto’s 2025 Year in Review
Ditto’s 2025 Year in Review
Get a quick recap of all the big product releases and updates from 2025, and a sneak preview of what’s coming next year.
Ellie McCandless
December 18, 2025
Product
The ephemeral design system: impermanence as intentional strategy
The ephemeral design system: impermanence as intentional strategy
Design systems are hard. Building Ditto 2.0 made design systems even harder.
Quinn Keast
November 14, 2025
Editorial
Ditto 2.0: The “Why” Behind the Rebrand
Ditto 2.0: The “Why” Behind the Rebrand
Take a peek behind the curtain to get the story behind Ditto's recent rebrand.
Ellie McCandless
November 13, 2025
Feature
Don’t sweat the setup (and other major improvements to Ditto)
Don’t sweat the setup (and other major improvements to Ditto)
We’ve built on Ditto 2.0 to reduce the friction of import and manual setup—and make working from Ditto easier than ever.
Jessica Ouyang
November 4, 2025
Product
Beyond Efficiency: How Content Designers Should Be Thinking About AI
Beyond Efficiency: How Content Designers Should Be Thinking About AI
AI isn’t your shortcut. It’s your collaborator. The difference changes everything.
Ian Richards
October 29, 2025
Editorial
How Ready Is Your Organization for AI?
How Ready Is Your Organization for AI?
AI accelerates everything. SignalScale™ shows if your systems can survive the speed. Ditto makes sure they do.
Ian Richards
October 16, 2025
Feature
The Power Shift in Content Design: AI Isn’t Replacing Us — It’s Making Us More Essential
The Power Shift in Content Design: AI Isn’t Replacing Us — It’s Making Us More Essential
AI accelerates. Ditto anchors. Content design becomes the operating system of digital experience.
Ian Richards
October 8, 2025
Editorial
Applying Agile principles to content design
Applying Agile principles to content design
Thomas Chan, Head of Copy at Bybit, shares how he uses Agile concepts to manage his content design team.
Thomas Chan
October 6, 2025
Editorial
Making AI Copy Human: A Content Designer’s Guide
Making AI Copy Human: A Content Designer’s Guide
Thomas Chan, Head of Copy at Bybit, shares how to maintain humanity in the world of AI copy.
Thomas Chan
September 26, 2025
Editorial
How Passare ships smarter, clearer product copy with Ditto
How Passare ships smarter, clearer product copy with Ditto
Passare invested in cross-functional review workflows in Ditto to ship better copy, and build a better experience for users.
Jolena Ma
September 9, 2025
Case Study
Your content style guide doesn’t work… because it’s not where you work
Your content style guide doesn’t work… because it’s not where you work
We don’t need better style guides for product copy. We need better integration.
Quinn Keast
September 5, 2025
Editorial
David Hamilton: How I built content design standards at General Motors
David Hamilton: How I built content design standards at General Motors
Hear from David Hamilton, Head of Content Design at General Motors, on how he build and scaled a content design standards program at GM.
David Hamilton
September 2, 2025
Editorial
How to build your AI content system in Ditto
How to build your AI content system in Ditto
Your step-by-step guide to building your own AI content system, with Ditto's new AI-enforced style guide features.
Ellie McCandless
August 28, 2025
Product
New features of new Ditto
New features of new Ditto
Get the specifics on Ditto 2.0: New features, new workflows, new possibilities.
Ellie McCandless
August 26, 2025
Product
Our next chapter: Ditto 2.0
Our next chapter: Ditto 2.0
Our team has spent the past year rebuilding the foundation of Ditto from the ground up, to transform the way we all work on product text.
Ditto's Founders
August 20, 2025
Feature
Scaling personalization: How Zero launched daily coaching across eight user segments
Scaling personalization: How Zero launched daily coaching across eight user segments
Zero, an intermittent fasting app with 1M+ monthly active members, used Ditto to manage personalized in-product content across eight segments.
Jolena Ma
August 14, 2025
Case Study
Want better retention? Start with copy.
Want better retention? Start with copy.
Looking to influence your product retention numbers? Look no further than your product copy.
Ellie McCandless
July 28, 2025
Editorial
June Product Spotlight: New Improvements and Enhancements
June Product Spotlight: New Improvements and Enhancements
Check out what's recently been released into your Ditto workspace.
Ellie McCandless
June 30, 2025
Product
The best product text involves more opinions, not less.
The best product text involves more opinions, not less.
Stakeholder opinions aren't the problem; broken processes are the problem. Learn how to build a collaborative process that works.
Ellie McCandless
June 18, 2025
Editorial
Making the invisible visible: How to involve non-writers in UX writing
Making the invisible visible: How to involve non-writers in UX writing
Maggie Kornaev, UX Writer at Wix, shares three tips to collaborate with non-writers and make the UX Writing function more strategic.
Maggie Kornaev
June 9, 2025
Editorial
Feature
How to become a more proactive content designer (even when you're moving fast)
How to become a more proactive content designer (even when you're moving fast)
Thomas Chan, Head of Copy at Bybit, shares his advice on how to maintain governance and consistency while moving fast.
Thomas Chan
April 9, 2025
Feature
When things go wrong, here's how to bounce back
When things go wrong, here's how to bounce back
Kyle Alexander, Product Designer at Credit Karma, shares how to stay nimble and still ship good content even when launches go wrong.
Kyle Alexander
February 26, 2025
Feature
Part 2: eBay’s Content-First Design Workflow in Action
Part 2: eBay’s Content-First Design Workflow in Action
Emma Aldington, Staff Content Designer at eBay, gives an inside look into how her team runs their content-first design workflow.
Emma Aldington
February 20, 2025
Feature
Part 1: How to design content-first in a product-driven world
Part 1: How to design content-first in a product-driven world
Emma Aldington, Staff Content Designer at eBay, dives into the details of content-first design.
Emma Aldington
January 28, 2025
Feature
The All-In-One Guide to Localizing with Ditto
The All-In-One Guide to Localizing with Ditto
Whether you want to manage all of your translations in Ditto or integrate with a TMS, Ditto helps for a seamless localization workflows.
Jessica Ouyang
June 30, 2024
Product
How Uber Carshare used Ditto to drive global expansion (with the same lean team)
How Uber Carshare used Ditto to drive global expansion (with the same lean team)
Read how Uber Carshare was able to expand into 2 new markets, across 3 unique channels, at the same time, with Ditto.
Jolena Ma
May 8, 2024
Case Study
How Blip uses Ditto to write, edit, proofread, and translate 48% faster
How Blip uses Ditto to write, edit, proofread, and translate 48% faster
Read how Blip was able to manage translations across 32 countries and ship 48% faster, with Ditto.
Jolena Ma
January 31, 2024
Case Study
How OwnUp saves 6,500+ hours per year with Ditto
How OwnUp saves 6,500+ hours per year with Ditto
Read how mortgage fintech startup OwnUp used Ditto to streamline copy processes and save 6,500+ hours per year.
Jolena Ma
November 15, 2023
Case Study
How Stash saves 12,000+ hours per year and ships 20% faster with Ditto
How Stash saves 12,000+ hours per year and ships 20% faster with Ditto
Read how investing and banking app Stash uses Ditto to streamline product workflows and save 12,000+ hours per year.
Jolena Ma
October 18, 2023
Case Study
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Case Study

View all
Global expansion, simplified: How Benetics manages product copy across five languages
Read how the Benetics Engineering team built a localization process to ship in 5+ languages.
Jolena Ma
From Four Months to Four Hours: How Convatec Built a Content System to Manage Complex Reviews
Convatec, a global medical products company, built a cross-functional review workflow to shorten copy workflows from months to hours.
Jolena Ma

Product

All Posts
Set up your AI toolkit in minutes with Ditto's Agent Package
Set up your AI toolkit in minutes with Ditto's Agent Package
The Ditto Agent Package is a single plugin that bundles Ditto's entire agent integration into one simple install.
Ellie McCandless
August 18, 2026
Everything you can do with the Ditto MCP
Everything you can do with the Ditto MCP
We've made almost everything you can do as a user in Ditto accessible through the MCP. Here's what that looks like in practice.
Ellie McCandless
August 12, 2026
The Ditto MCP, expanded: Do more alongside Ditto in your agent workflows
The Ditto MCP, expanded: Do more alongside Ditto in your agent workflows
Ditto's MCP has gotten more powerful: agents can write from the system, and also refine the system itself, within your AI workflow.
Ellie McCandless
August 12, 2026
Introducing Style Guide Analytics and Feedback on AI Suggestions
Introducing Style Guide Analytics and Feedback on AI Suggestions
Get real-time analytics on how your content system is being used, how it’s performing, and give feedback to the output it generates.
Ellie McCandless
July 6, 2026
Now in beta: Automate your content system setup, from what’s live in your production codebase.
Now in beta: Automate your content system setup, from what’s live in your production codebase.
Set up your team's content system in 5 minutes or less: Scan your live codebase, and pull strings and standards into Ditto.
Ellie McCandless
June 26, 2026
Introducing Ditto Specs: Integrate your style guide directly into your design system in code
Introducing Ditto Specs: Integrate your style guide directly into your design system in code
Join the private beta of Ditto Specs: embedded .ditto.md files that live in your codebase alongside your components.
Ellie McCandless
June 25, 2026
Introducing: AI Style Guides, customized to locale
Introducing: AI Style Guides, customized to locale
Get all the details, plus a video demo, of Ditto's new AI-enforced style guides, customized to any locale you translate for.
Ellie McCandless
May 28, 2026
Introducing: Magic Translate
Introducing: Magic Translate
Get all the details, plus a demo video, of Ditto's new AI translation capabilities.
Ellie McCandless
May 28, 2026
Everything we’ve built to bring translation management workflows into Ditto (Feature Overview)
Everything we’ve built to bring translation management workflows into Ditto (Feature Overview)
Everything we've built to bring localization tools to your content system. Build a single source of truth for ALL copy.
Ellie McCandless
May 26, 2026
Introducing simplified, AI-first localization in Ditto
Introducing simplified, AI-first localization in Ditto
Dedicated localization support, in Ditto. Built for systems thinking, and for the way teams actually work now.
Ellie McCandless
May 26, 2026
What is Ditto's Context Hierarchy for AI Generation?
What is Ditto's Context Hierarchy for AI Generation?
Learn more about the context that goes into every AI output within Ditto (and how to build it yourself).
Ellie McCandless
May 18, 2026
Ditto product updates: April 2026
Ditto product updates: April 2026
Check out what's new this month: GitHub review bot, Ditto MCP, and more. Plus, an exciting announcement for localization workflows...
Ellie McCandless
May 6, 2026
Now in Beta: Your style guide should review every pull request
Now in Beta: Your style guide should review every pull request
Ditto's PR Review Bot checks every pull request against your style guide — so no text ships without a content review.
Jessica Ouyang
April 15, 2026
How to build a style guide that works for for humans AND agents
How to build a style guide that works for for humans AND agents
Your style guide has always been infrastructure: part of the system that scales consistency and voice. Now it has a second audience.
Quinn Keast
March 27, 2026
Introducing Ditto's Public Roadmap
Introducing Ditto's Public Roadmap
We're building in public, and we want you to be the first to know about our upcoming AI feature releases.
Ellie McCandless
March 24, 2026
Ditto for Agents: Building for product workflows of the future
Ditto for Agents: Building for product workflows of the future
The rest of the team has moved closer to the code in the new world of AI workflows. So we've built the same capability for product copy.
Ditto's Founders
March 23, 2026
Now in Beta: Magic Draft, your built-in writing partner — right inside Figma
Now in Beta: Magic Draft, your built-in writing partner — right inside Figma
The only generative AI built to write product copy with context, in context – now in public beta for all Ditto workspaces.
Ellie McCandless
March 5, 2026
Ditto’s 2025 Year in Review
Ditto’s 2025 Year in Review
Get a quick recap of all the big product releases and updates from 2025, and a sneak preview of what’s coming next year.
Ellie McCandless
December 18, 2025
Don’t sweat the setup (and other major improvements to Ditto)
Don’t sweat the setup (and other major improvements to Ditto)
We’ve built on Ditto 2.0 to reduce the friction of import and manual setup—and make working from Ditto easier than ever.
Jessica Ouyang
November 4, 2025
How to build your AI content system in Ditto
How to build your AI content system in Ditto
Your step-by-step guide to building your own AI content system, with Ditto's new AI-enforced style guide features.
Ellie McCandless
August 28, 2025
New features of new Ditto
New features of new Ditto
Get the specifics on Ditto 2.0: New features, new workflows, new possibilities.
Ellie McCandless
August 26, 2025
June Product Spotlight: New Improvements and Enhancements
June Product Spotlight: New Improvements and Enhancements
Check out what's recently been released into your Ditto workspace.
Ellie McCandless
June 30, 2025
The All-In-One Guide to Localizing with Ditto
The All-In-One Guide to Localizing with Ditto
Whether you want to manage all of your translations in Ditto or integrate with a TMS, Ditto helps for a seamless localization workflows.
Jessica Ouyang
June 30, 2024
In the end, words on a page or in a service or in a print source don’t belong to any of us. They belong to our users.
Jane, Roxboro Design

Editorial

All Posts
How AI-mature is your content design practice?
How AI-mature is your content design practice?
Ditto joined Tempo for a webinar to map out where content design practices stand on AI adoption.
Jessica Ouyang
September 24, 2026
Jolena Ma on building content systems, staying curious, and leading with clarity
Jolena Ma on building content systems, staying curious, and leading with clarity
Jo joins Lead with Tempo's Day by Day podcast to talk content systems and what AI is changing for content designers.
Karolina Zaremba
September 10, 2026
How to build content systems for AI product workflows (Video!)
How to build content systems for AI product workflows (Video!)
Watch Ditto cofounders Jess and Jo show how to build and manage an AI content system in Ditto.
Ditto's Founders
July 1, 2026
From writing words to designing systems: The future role of the content designer
From writing words to designing systems: The future role of the content designer
Chrisi Webster, Sr. Content Designer at Checkout.com, shares how her role has shifted in the past year, and how you can shift, too.
Chrisi Webster
April 10, 2026
How to prioritize content governance, when AI has made everyone a creator
How to prioritize content governance, when AI has made everyone a creator
In AI-first workflows, copy is in every PR, every prototype, every new UI. And this has created a new type of work for content designers.
Ditto's Founders
April 9, 2026
AI & Agents 101: Your Terminology Guide
AI & Agents 101: Your Terminology Guide
Your no-nonsense guide to the key terminology used in AI workflows and Agent tooling.
Ellie McCandless
April 7, 2026
How to build a style guide that works for for humans AND agents
How to build a style guide that works for for humans AND agents
Your style guide has always been infrastructure: part of the system that scales consistency and voice. Now it has a second audience.
Quinn Keast
March 27, 2026
How to Get Started: Ditto in your AI tools
How to Get Started: Ditto in your AI tools
How do you maintain quality at the speed teams want to move? It's not by slowing down. It's getting your content system into the workflow.
Ellie McCandless
March 25, 2026
AI and Agents 101: The Basics for Content Designers
AI and Agents 101: The Basics for Content Designers
Your no-nonsense explanation of agentic tooling, how they're changing the way your team works, and where you fit.
Ellie McCandless
March 24, 2026
Why content governance matters long before you adopt AI
Why content governance matters long before you adopt AI
AI exposes content problems instead of fixing them, so we need to learn how to expose content problems before they scale.
Content Design Hub
March 10, 2026
What it really means to treat content as infrastructure
What it really means to treat content as infrastructure
Learn what it means to treat content as data (not just words on a screen).
Ditto Stories
February 18, 2026
The throughline in UX: Themes we're hearing from UX leaders in 2026
The throughline in UX: Themes we're hearing from UX leaders in 2026
Our takeaways from Throughline 2026, a two-day UX conference focused on a simple theme: More hope. Less hype.
Ditto Stories
February 4, 2026
No more handoffs: Moving toward collaborative content design
No more handoffs: Moving toward collaborative content design
When product teams waterfall their work, everyone faces critical risks. Here's how to turn the tide to collaborate in a parallel workflow.
Rahsheeda Ali
January 29, 2026
Ditto raises $12.2M Series A led by Craft Ventures
Ditto raises $12.2M Series A led by Craft Ventures
We’ve raised $12.2M in Series A funding, led by Craft Ventures and existing investors such as Y Combinator.
Ditto's Founders
January 20, 2026
The ephemeral design system: impermanence as intentional strategy
The ephemeral design system: impermanence as intentional strategy
Design systems are hard. Building Ditto 2.0 made design systems even harder.
Quinn Keast
November 14, 2025
Beyond Efficiency: How Content Designers Should Be Thinking About AI
Beyond Efficiency: How Content Designers Should Be Thinking About AI
AI isn’t your shortcut. It’s your collaborator. The difference changes everything.
Ian Richards
October 29, 2025
The Power Shift in Content Design: AI Isn’t Replacing Us — It’s Making Us More Essential
The Power Shift in Content Design: AI Isn’t Replacing Us — It’s Making Us More Essential
AI accelerates. Ditto anchors. Content design becomes the operating system of digital experience.
Ian Richards
October 8, 2025
Applying Agile principles to content design
Applying Agile principles to content design
Thomas Chan, Head of Copy at Bybit, shares how he uses Agile concepts to manage his content design team.
Thomas Chan
October 6, 2025
Making AI Copy Human: A Content Designer’s Guide
Making AI Copy Human: A Content Designer’s Guide
Thomas Chan, Head of Copy at Bybit, shares how to maintain humanity in the world of AI copy.
Thomas Chan
September 26, 2025
Your content style guide doesn’t work… because it’s not where you work
Your content style guide doesn’t work… because it’s not where you work
We don’t need better style guides for product copy. We need better integration.
Quinn Keast
September 5, 2025
David Hamilton: How I built content design standards at General Motors
David Hamilton: How I built content design standards at General Motors
Hear from David Hamilton, Head of Content Design at General Motors, on how he build and scaled a content design standards program at GM.
David Hamilton
September 2, 2025
Want better retention? Start with copy.
Want better retention? Start with copy.
Looking to influence your product retention numbers? Look no further than your product copy.
Ellie McCandless
July 28, 2025
The best product text involves more opinions, not less.
The best product text involves more opinions, not less.
Stakeholder opinions aren't the problem; broken processes are the problem. Learn how to build a collaborative process that works.
Ellie McCandless
June 18, 2025
Making the invisible visible: How to involve non-writers in UX writing
Making the invisible visible: How to involve non-writers in UX writing
Maggie Kornaev, UX Writer at Wix, shares three tips to collaborate with non-writers and make the UX Writing function more strategic.
Maggie Kornaev
June 9, 2025