At Figma’s Config conference 2026, Ditto’s co-founders Jessica Ouyang and Jolena Ma took the stage to talk about something most product design-centric presentations skip: what happens to your product's words when features ship in minutes instead of weeks.

Watch the full 20-minute talk above — here's what they covered.

The way we build has changed.

The path to build (to the best of our abilities) used to be somewhat linear: Spec, design, build, review. AI collapsed that path. Now a feature can go from prompt to production off your real codebase, and any pull request can carry AI-generated copy for an entire flow before a person ever reads it.

Shipping faster is great. But more doesn’t inherently mean better, especially if the tools we’re using to ship don’t have the foundation necessary to deliver high quality output, faster.

Building a content system for AI product workflows

You wouldn't let every engineer build buttons from scratch — that's what a design system is for. Product copy needs the same thing: one place where your terms, your patterns, and your approved language live, so people and AI agents are pulling from the same source instead of guessing.

In the talk, they show what that actually looks like with Ditto, live:

• Scanning a real codebase to pull out existing strings from production and turn them into a structured system — terms tagged, patterns identified, a style guide drafted from how the product already talks
• Bringing that system to the work, wherever the team is building: Catching a terminology mismatch directly in Figma, then prototyping a new feature in Claude Code with established rules behind each output, then flagging inconsistent copy on a pull request in GitHub
• Closing the loop: rejecting a bad suggestion, editing one rule, and watching that change show up everywhere at once — Figma, code, PRs

Tune in to their live demo to see a few new Ditto features at work.

Watch it

If you're shipping faster with AI and copy is the thing nobody's tracking, this is twenty minutes well spent. Hit play above, or catch the talk on YouTube.

If you would prefer to see how these new features would work with your own team, book a quick demo with our team.