Product copy—the crucial words that describe your product, guide users, and tell your brand’s story—is often simultaneously important to everyone, and owned by no one. In reality, creating great product text is a team effort. It involves input from product managers, marketers, engineers, designers, and even legal and compliance teams. At first glance, getting all these opinions might sound like a recipe for chaos. But with the right system, this collaboration can lead to seriously better outcomes for your business.
Let’s be real: everyone on your team has a different perspective, and that’s a good thing. Product managers know what the product needs to do and how to position it. Designers ensure the text fits seamlessly with the overall look and feel. Engineers can tell you what’s technically possible or accurate. Marketing is all about making sure the message hits home with your audience. And, of course, legal and compliance are there to make sure everything’s above board and meets regulations.
By bringing all these perspectives together, you end up with product copy that’s not just good—it’s spot-on. It’s the kind of copy that resonates with customers, stays true to your brand, and avoids any legal hiccups. And when your product copy is on point, it directly impacts your bottom line by driving sales, improving customer satisfaction, and strengthening your brand.
Of course, getting everyone’s input isn’t always a walk in the park. Without a solid system in place, things can get messy fast. Emails fly back and forth, opinions clash, and before you know it, the deadline’s looming, and the copy is still in flux.
But here’s the thing: the answer isn’t to cut people out of the process. Instead, it’s about creating a workflow that makes collaboration easy and efficient. When done right, this approach not only saves time but also leads to a final product that everyone’s proud of—and that drives real business results.
When you take the time to bring everyone into the process, the benefits go beyond just having great product text. You’re also building a stronger team culture, where everyone feels valued and invested in the product’s success. This collaborative approach can lead to more innovative ideas, faster problem-solving, and a product that truly stands out in the market.
Plus, when your product copy is polished and precise, it helps build trust with your customers. They know exactly what they’re getting, they feel understood, and they’re more likely to choose your product over the competition. And let’s not forget the peace of mind that comes with knowing your copy is compliant with all necessary regulations.
In the end, taking the time to gather and manage everyone’s input might seem like extra work, but the payoff is huge. You’ll end up with a product that’s not only well-communicated but also more likely to succeed in the market. So, if you want to boost your business, start by bringing all those voices to the table—you’ll be glad you did.
For a step-by-step guide to building a copy review and handoff workflow in Ditto, check out this blog post!
