# Ditto

> Ditto is your team's content system to generate, integrate, and ship the best product copy, everywhere. Structured context behind every word — so that it’s accurate, consistent, and on-brand by default.

Ditto (www.dittowords.com) is a content system for product copy. Teams keep the words in their product — and the standards, approved language and context behind them — in one source of truth, then sync it to Figma, code and AI agents through the Figma plugin, API, CLI and MCP server.

## Pages

- [Home](https://www.dittowords.com/): Ditto in one page: get teams and agents shipping product copy from one source of truth.
- [Product overview](https://www.dittowords.com/product): Turn your standards, approved language and product content into a shared system, then apply it everywhere you build.
- [Pricing](https://www.dittowords.com/pricing): Plans from a free tier to enterprise, and how to book a call with the team.
- [Enterprise](https://www.dittowords.com/enterprise): A content system that scales across teams, products and geographies, with the security and support enterprise teams need.
- [Localization](https://www.dittowords.com/localization): AI-first localization workflows that run alongside drafting, design and development.
- [AI content design systems](https://www.dittowords.com/ai): Generate and govern product copy wherever the work happens: Figma, Claude and beyond.
- [AI roadmap](https://www.dittowords.com/ai/roadmap): What Ditto is building, what is in progress and what is coming next.
- [For content designers](https://www.dittowords.com/roles/for-content-designers): Draft, review and ship product copy from a single source of truth.
- [For developers](https://www.dittowords.com/roles/for-developers): Integrate and ship copy with Ditto's API, CLI and MCP server, and automate copy updates.
- [For localization managers](https://www.dittowords.com/roles/for-localization-managers): Localize product copy in parallel with drafting, design and development.
- [For product designers](https://www.dittowords.com/roles/for-product-designers): Iterate on copy in a dedicated source of truth and keep Figma files in sync automatically.
- [Build a reusable library](https://www.dittowords.com/product-pages/build): Replace the copy doc with one source of truth for approved copy across design, product and development.
- [Manage reviews](https://www.dittowords.com/product-pages/manage-reviews): Run copy reviews in one place and manage every edit and piece of feedback.
- [Localize product copy](https://www.dittowords.com/product-pages/localize): Manage translations from draft to design to development in one system.
- [Integrate with engineering](https://www.dittowords.com/product-pages/integrate): Sync approved copy straight into code.
- [Keep designs in sync](https://www.dittowords.com/product-pages/design-sync): Two-way Figma integration so designs update as fast as the copy does.
- [Build an AI content system](https://www.dittowords.com/product-pages/ai-content-system): Custom style guides that Ditto's AI writes, edits and enforces against.
- [For financial services](https://www.dittowords.com/industry/for-financial-services): Product copy governance for regulated, compliance-heavy teams.
- [Blog](https://www.dittowords.com/blog): Articles and case studies on content design, product copy, localization and AI.
- [What's New](https://www.dittowords.com/whats-new): Product updates and release notes.
- [Careers](https://www.dittowords.com/careers): Open roles at Ditto.
- [About](https://www.dittowords.com/about): Who builds Ditto and why: a single source of truth for the words in your product.

## Blog posts

- [How to automate copy prep for development handoff, with the Ditto MCP](https://www.dittowords.com/blog/automate-copy-prep-for-development-handoff)
- [Why agentic AI requires a new approach to content design](https://www.dittowords.com/blog/agentic-ai-content-design)
- [Five platforms, six months: How GetWyz built a copy system for a regulated mortgage product](https://www.dittowords.com/blog/copy-system-for-a-regulated-mortgage-product)
- [How to connect a Figma file to Ditto instantly, with the Ditto MCP](https://www.dittowords.com/blog/connect-a-figma-file-to-ditto)
- [Building technical confidence for content designers in the AI era](https://www.dittowords.com/blog/technical-confidence-for-content-designers)
- [Button 2026 recap: Why AI content standards break, and what a few content design experts did about it](https://www.dittowords.com/blog/why-ai-content-standards-break)
- [Onwards, by Design: 5 takeaways from Lead with Tempo 2026](https://www.dittowords.com/blog/lead-with-tempo-2026-takeaways)
- [How Collibra caught and fixed 100+ live copy errors with the Ditto MCP](https://www.dittowords.com/blog/how-collibra-caught-and-fixed-100-live-copy-errors-with-the-ditto-mcp)
- [How AI-mature is your content design practice?](https://www.dittowords.com/blog/content-design-ai-adoption-curve)
- [Style Guide Analytics: Now Tracking Human and Agent Usage](https://www.dittowords.com/blog/style-guide-analytics-now-tracking-human-and-agent-usage)
- [Jolena Ma on building content systems, staying curious, and leading with clarity](https://www.dittowords.com/blog/building-content-systems-and-staying-curious)
- [How to build copy guidance into your design system, with Ditto Specs](https://www.dittowords.com/blog/how-to-build-copy-guidance-into-your-design-system-with-ditto-specs)
- [Global expansion, simplified: How Benetics manages product copy across five languages](https://www.dittowords.com/blog/global-expansion-simplified-how-benetics-manages-product-copy-across-five-languages)
- [Set up your AI toolkit in minutes with Ditto's Agent Package](https://www.dittowords.com/blog/set-up-your-ai-toolkit-in-minutes-with-dittos-agent-package)
- [Everything you can do with the Ditto MCP](https://www.dittowords.com/blog/everything-you-can-do-with-the-ditto-mcp)
- [The Ditto MCP, expanded: Do more alongside Ditto in your agent workflows](https://www.dittowords.com/blog/the-ditto-mcp-expanded-do-more-alongside-ditto-in-your-agent-workflows)
- [Ditto's new automated workspace setup: one prompt, a system built and ready to use](https://www.dittowords.com/blog/dittos-new-automated-workspace-setup-one-prompt-a-system-built-and-ready-to-use)
- [Introducing Style Guide Analytics and Feedback on AI Suggestions](https://www.dittowords.com/blog/introducing-style-guide-analytics-and-feedback-on-ai-suggestions)
- [How to build content systems for AI product workflows (Video!)](https://www.dittowords.com/blog/how-to-build-content-systems-for-ai-product-workflows-video)
- [Now in beta: Automate your content system setup, from what’s live in your production codebase. ](https://www.dittowords.com/blog/now-in-beta-automate-your-content-system-setup-from-whats-live-in-your-production-codebase)
- [Introducing Ditto Specs: Integrate your style guide directly into your design system in code](https://www.dittowords.com/blog/introducing-ditto-specs-integrate-your-style-guide-directly-into-your-design-system-in-code)
- [Using a content designer’s strengths to lead retrospectives and improvements](https://www.dittowords.com/blog/using-a-content-designers-strengths-to-lead-retrospectives-and-improvements)
- [Introducing: AI Style Guides, customized to locale](https://www.dittowords.com/blog/introducing-ai-style-guides-customized-to-locale)
- [Introducing: Magic Translate](https://www.dittowords.com/blog/introducing-magic-translate)
- [The (Updated) All-In-One Guide to Localizing with Ditto](https://www.dittowords.com/blog/the-updated-all-in-one-guide-to-localizing-with-ditto)
- [Everything we’ve built to bring translation management workflows into Ditto (Feature Overview)](https://www.dittowords.com/blog/everything-weve-built-to-bring-translation-management-workflows-into-ditto-feature-overview)
- [Introducing simplified, AI-first localization in Ditto](https://www.dittowords.com/blog/introducing-simplified-ai-first-localization-in-ditto)
- [What is Ditto's Context Hierarchy for AI Generation?](https://www.dittowords.com/blog/what-is-dittos-context-hierarchy-for-ai-generation)
- [Ditto product updates: April 2026](https://www.dittowords.com/blog/ditto-product-updates-april-2026)
- [From Four Months to Four Hours: How Convatec Built a Content System to Manage Complex Reviews](https://www.dittowords.com/blog/from-four-months-to-four-hours-how-convatec-built-a-content-system-to-manage-complex-reviews)
- [Now in Beta: Your style guide should review every pull request](https://www.dittowords.com/blog/now-in-beta-your-style-guide-should-review-every-pull-request)
- [From writing words to designing systems: The future role of the content designer](https://www.dittowords.com/blog/from-writing-words-to-designing-systems-the-future-role-of-the-content-designer)
- [How to prioritize content governance, when AI has made everyone a creator](https://www.dittowords.com/blog/how-to-prioritize-content-governance-when-ai-has-made-everyone-a-creator)
- [AI & Agents 101: Your Terminology Guide](https://www.dittowords.com/blog/ai-agents-101-your-terminology-guide)
- [How to build a style guide that works for for humans AND agents](https://www.dittowords.com/blog/style-guides-for-humans-and-agents)
- [How to Get Started: Ditto in your AI tools](https://www.dittowords.com/blog/how-to-get-started-ditto-in-your-ai-tools)
- [AI and Agents 101: The Basics for Content Designers](https://www.dittowords.com/blog/ai-and-agents-101-the-basics-for-content-designers)
- [Introducing Ditto's Public Roadmap](https://www.dittowords.com/blog/introducing-dittos-public-roadmap)
- [Ditto for Agents: Building for product workflows of the future](https://www.dittowords.com/blog/ditto-for-agents-building-for-product-workflows-of-the-future)
- [Why content governance matters long before you adopt AI](https://www.dittowords.com/blog/why-content-governance-matters-long-before-you-adopt-ai)
- [Now in Beta: Magic Draft, your built-in writing partner — right inside Figma](https://www.dittowords.com/blog/now-in-beta-magic-draft-your-built-in-writing-partner----right-inside-figma)
- [What it really means to treat content as infrastructure](https://www.dittowords.com/blog/treat-content-as-infrastructure-not-just-words-on-a-screen)
- [The throughline in UX: Themes we're hearing from UX leaders in 2026](https://www.dittowords.com/blog/themes-were-hearing-from-ux-leaders-in-2026)
- [No more handoffs: Moving toward collaborative content design](https://www.dittowords.com/blog/moving-toward-collaborative-content-design)
- [Ditto raises $12.2M Series A led by Craft Ventures](https://www.dittowords.com/blog/ditto-raises-12-2m-series-a-led-by-craft-ventures)
- [Ditto’s 2025 Year in Review](https://www.dittowords.com/blog/dittos-2025-year-in-review)
- [The ephemeral design system: impermanence as intentional strategy](https://www.dittowords.com/blog/our-ephemeral-design-system-impermanence-as-intentional-strategy)
- [Ditto 2.0: The “Why” Behind the Rebrand](https://www.dittowords.com/blog/ditto-2-0-the-why-behind-the-rebrand)
- [Don’t sweat the setup (and other major improvements to Ditto)](https://www.dittowords.com/blog/dont-sweat-the-setup-and-other-major-improvements-to-ditto)
- [Beyond Efficiency: How Content Designers Should Be Thinking About AI ](https://www.dittowords.com/blog/beyond-efficiency-how-content-designers-should-be-thinking-about-ai)
- [How Ready Is Your Organization for AI? ](https://www.dittowords.com/blog/how-ready-is-your-organization-for-ai)
- [The Power Shift in Content Design: AI Isn’t Replacing Us — It’s Making Us More Essential](https://www.dittowords.com/blog/the-power-shift-in-content-design-ai-isnt-replacing-us----its-making-us-more-essential)
- [Applying Agile principles to content design](https://www.dittowords.com/blog/applying-agile-principles-to-content-design)
- [Making AI Copy Human: A Content Designer’s Guide](https://www.dittowords.com/blog/making-ai-copy-human-a-content-designers-guide)
- [How Passare ships smarter, clearer product copy with Ditto](https://www.dittowords.com/blog/how-passare-ships-smarter-clearer-product-copy-with-ditto)
- [Your content style guide doesn’t work… because it’s not where you work](https://www.dittowords.com/blog/your-content-style-guide-doesnt-work-because-its-not-where-you-work)
- [David Hamilton: How I built content design standards at General Motors](https://www.dittowords.com/blog/david-hamilton)
- [How to build your AI content system in Ditto](https://www.dittowords.com/blog/how-to-build-your-ai-content-system-in-ditto)
- [New features of new Ditto](https://www.dittowords.com/blog/new-features-of-new-ditto)
- [Our next chapter: Ditto 2.0](https://www.dittowords.com/blog/ditto-2-0-the-why-behind-the-launch)
- [Scaling personalization: How Zero launched daily coaching across eight user segments](https://www.dittowords.com/blog/scaling-personalization-how-zero-launched-daily-coaching-across-eight-user-segments)
- [Want better retention? Start with copy.](https://www.dittowords.com/blog/want-better-retention-start-with-copy)
- [June Product Spotlight: New Improvements and Enhancements](https://www.dittowords.com/blog/june-product-spotlight)
- [The best product text involves more opinions, not less.](https://www.dittowords.com/blog/the-best-product-text-involves-more-opinions-not-less)
- [Making the invisible visible: How to involve non-writers in UX writing](https://www.dittowords.com/blog/making-the-invisible-visible-how-to-involve-non-writers-in-ux-writing)
- [How to become a more proactive content designer (even when you're moving fast)](https://www.dittowords.com/blog/how-to-become-a-more-proactive-content-designer-even-when-youre-moving-fast)
- [When things go wrong, here's how to bounce back](https://www.dittowords.com/blog/when-things-go-wrong-heres-how-to-bounce-back)
- [Part 2: eBay’s Content-First Design Workflow in Action](https://www.dittowords.com/blog/part-2-ebays-content-first-design-workflow-in-action)
- [Part 1: How to design content-first in a product-driven world](https://www.dittowords.com/blog/part-1-how-to-design-content-first-in-a-product-driven-world)
- [The All-In-One Guide to Localizing with Ditto](https://www.dittowords.com/blog/the-all-in-one-guide-to-localizing-with-ditto)
- [How Uber Carshare used Ditto to drive global expansion (with the same lean team)](https://www.dittowords.com/blog/how-uber-carshare-used-ditto-to-drive-global-expansion-with-the-same-lean-team)
- [How Blip uses Ditto to write, edit, proofread, and translate 48% faster](https://www.dittowords.com/blog/how-blip-uses-ditto-to-write-edit-proofread-and-translate-48-faster)
- [How OwnUp saves 6,500+ hours per year with Ditto](https://www.dittowords.com/blog/how-ownup-saves-6-500-hours-per-year-with-ditto)
- [How Stash saves 12,000+ hours per year and ships 20% faster with Ditto](https://www.dittowords.com/blog/how-stash-saves-12-000-hours-per-year-and-ships-20-faster-with-ditto)

## Documentation

- [Help Center](https://help.dittowords.com/en/): How-to guides for the Ditto app, Figma plugin and integrations.
- [Developer Docs](https://developer.dittowords.com/): API, CLI, SDK and MCP server reference.